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Maria Britze

ex-fortune 100 copywriter and internationalization strategist turned → ghostwriter, email marketer, online business coach + mentor

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The Guru Gauntlet 🥊 (a lesson in real systems)

Let's face it, the online business world is overflowing with "gurus" promising instant riches and stress-free success. But here's the truth I've learned: most of it's just fluff. Tools and fancy frameworks are useless without a solid system driving them forward. Think of it like this: Imagine you're on a quest to slay a business dragon (your dream) and claim your online treasure (financial freedom). The gurus out there are selling you a dazzling assortment of shiny weapons (tools) – a magic...

I've always been a woman of many interests – a multitasker juggling a dozen passions at once. This applied to my business as well, leading to a frustrating sprawl of projects and half-finished ideas. Imagine me lost in a sales funnel maze, overwhelmed by confusing paths and missing the sweet reward: a relaxing evening with white wine and a sunset. That's when I hired a business coach who became my guide. They saw the bigger picture of my skills and helped me focus my efforts. They didn't try...

Yesterday, I learned a lesson about empathy and clear communication. All thanks to a tiny ball of fluff named Bruschetta. You see, I rescued this adorable kitten from the street, only to discover later I had contracted ringworm (a fungal infection) from the little rascal! It turns out, ringworm is quite itchy, which explains why I kept scratching those weird patches on my skin. (This is where the "cut the fluff" principle applies – forget the suspense, let's get to the point!) So, off I went...

The market keeps demanding templates and growth hacks. Everything needs to get done: quick n' dirty. These absolute bullcarp nonsense ‘quick fixes’ lead to bigger problems. Forcing to ‘speed things up’ will run you against a stone wall (and you’ll end up hurt). Look, if you're building a business and you really want to wake up in the morning knowing that the rent is paid and there's food on the table not just for you but for your whole family, you need to work towards tangible, sustainable...

I grew from $5 jobs on Upwork to copywriting collabs with Fortune 100 companies. Everyone makes mistakes. But here's the good news: Last month, my very first Upwork client sent me a message on Linkedin. When he was my first client in 2018, he hired me for a $5 translation. He had no money. I had no money. We were a perfect match lol We both grew. I went from $5 jobs on Upwork to copywriting collaborations with Fortune 100 companies. He grew his blog and made a successful exit. But even though...

Today I will spill the tea. I will teach you what separates the wheat from the chaff. A shift in thought which few creators actually realise. And the creators who do understand will not reveal it to you. Because their success is built on your failure. That's enough of my blabbering. The 1% who make good money online understand that you need to think about your social media content not in terms of individual posts, but in terms of campaigns. A process that has helped me turn cold leads into...

Henna tattoos on music festivals were my first crazy cash business. Investment:– 150€ music festival ticket for the long weekend – Thursday until Monday– 40€ for enough Henna supply to last for the whole event– 10€ for a second hand carpet to create a workspace A fun, simple plan that 7,000-10,000€ profit The carpet created a cosy spot. It drew people in. They felt comfortable waiting and watching. Flipping through a small booklet I always carried with me, had printed pictures of past designs...

A follower asks: == Love these tips of lead generation automation! Especially the repurposing content tip (step #4)! Do you have any suggestions for tools that make repurposing content across platforms easier? == Don't overcomplicate it. Especially if you're creating for around 4–5 platforms. The problem is that almost all social media platforms have different formats, what makes it a bit problematic to prepare all the needed info/visuals for a post across all 4–5 platforms. You can easily...

A few weeks back, I got this text from a friend. == Maria, I wanted to write to you because I need to make money online, and I knew you were the right person to ask. == Back in 2018, I wanted to be free to change location whenever I wanted. That's why I needed to make money online. Because I didn't like being stuck in one place. The solution I came up with was selling my ability to speak two languages (at the time two, today I speak four) as a service online. It was a simple side hustle. It...

Let's talk about a brilliant marketing tactic. You'll notice this cropping up in every sales pitch you see. Once seen, it's difficult to unsee. Though (of course) that doesn't stop it from working. The amount of things I've purchased on Amazon, feeling convinced I needed it despite not having known about it 10 minutes before... very clever stuff. "Fear-mongering in marketing communication is internalised and recognised by consumers as a characteristic of their own." Isn't it crazy that even...