Hormozi? it's all a facade


Let's talk about a brilliant marketing tactic. You'll notice this cropping up in every sales pitch you see. Once seen, it's difficult to unsee. Though (of course) that doesn't stop it from working. The amount of things I've purchased on Amazon, feeling convinced I needed it despite not having known about it 10 minutes before... very clever stuff. "Fear-mongering in marketing communication is internalised and recognised by consumers as a characteristic of their own." Isn't it crazy that even...