What does a 4th century BC philosopher have to do with your biz?


Absolutely everything. Before you let out an impatient sigh of boredom, hear me out. What you’re about to read is relevant, entrancing, and profitable. In fact, Aristotle himself wants you to make more money, and I'm going to tell you how. Your goal is simple: more conversions, right? These timeless principles are universally effective. Everyone, from Manhattan shoe shiners to submarine contractors, has harnessed them to sell products, create goodwill, and make the world a better place. There...